The same delicious also suggests that Pixel 7a will likely be the same price as the Pixel 6a (or slightly higher.)
The latest rumors come from Yogesh Brar (opens in new tab), a notable tipster that has proven to be quite reliable over the years. Brar says the Pixel Fold will cost between $1,300 and $1,500 (so around £1,100 to £1,200 or AU$1,900 to AU$2,200), while the Pixel 7a will cost between $450 and $500 (that’s around £370 to £670 or AU$670 or AU$ $745).
That Pixel 6a launched at $450 / £399 / AU$749 (although you can find it much cheaper now with some good deals), so the rumored price is in line with what we would expect. The $500 upper limit would also make a bit of sense, as we’ve heard elsewhere that Google plans to improve the materials used in the phone, as well as upgrade the Tensor G2’s chip and insert new camera sensors.
The Pixel Fold price rumor is much more interesting. While this price is certainly well north of a grand million in both the US and the UK, if we take this rumor at face value, it suggests that the Fold’s price is being positioned to lower the prohibitive cost of entry for foldables – in USA and Europe until at least, especially vertically-folding larger flip phones.
Lowering the barrier to entry
While some clamshell foldable – think Samsung’s Galaxy Z Flip 4 or Oppo’s Flip N2 Flip – have cost around $1,000 / £800 or even less, Galaxy Fold-style foldables have been set closer to $2,000 / £1,700, although the price has dropped lower and lower as more companies enter the market.
That Honor magic vs costs $1,700, £1,400 / AU$2,500 according to quick Google conversions, while Tecno Phantom V Fold will set you back around $1,100 / £900 / AU$1600. If Brar is on the mark, the Pixel Fold will fall somewhere in the middle of that range.
Foldable as a category has been getting stronger year by year, with Google’s Android 12L and Android 13 improvements that go a long way towards improving the foldable user experience. As Google prepares Android 14to further enhance the OS’s foldable support with tools for developers to build or enhance existing apps to work better on foldables, the Pixel Fold would mark the company’s fully enthusiastic embrace of this form factor – and an accessible price point would be the icing on the cake the cake.