Motorola’s next Razr may have a slight, yet confusing, branding change

Motorola ventured into foldable phones for the first time in 2019 with the launch of the Motorola Razr. It was a phone that not only ran on its futuristic display, but also on nostalgia – it was designed to invite comparisons to the legendary RAZR flip phone launched in 2004. Along the way, however, Motorola realized that nostalgia wasn’t was enough, with Samsung’s clamshell foldables (Galaxy Z Flip series) largely considered a superior product. They were among the best Motorola phones, but changes were clearly needed. Motorola changed its strategy with last year’s Razr entry, and now 2023’s new Razr comes with a bunch of changes again — including a minor branding tweak.

MySmartPrice has published some information about the 2023 Motorola Razr, which Lenovo’s CEO has confirmed will launch very soon. If this source is anything to go by, Motorola will launch this device as the Razr+ instead of the Razr.

Motorola could soon launch a plussed-up version of the Razr

Motorola has used this branding before, most recently with its 2022 Motorola Edge+, and it’s typically meant a bigger phone with better specs. We’re not sure what that means here, though, because only one Razr entry is expected in 2023 — so if there’s a Plus, it likely won’t be a souped-up variant of another Razr. Or perhaps Motorola considers this phone a Plus variant of the 2022 Razr. We may never know.

One explanation may be the tire screen, which will be larger, at 2.7 inches. There’s also a 2,850 mAh battery, which doesn’t sound like good news for battery life, but we do have wired charging that goes up to 30W. Not the fastest, but with this capacity it should be pretty zippy. Other details such as processor, storage and RAM capacity or internal folding screen are yet to be confirmed. But we’ve seen renders of the phone in previous leaks, so really, what’s new here is the potentially confusing new name.

This phone is expected relatively soon, so we will definitely see more about it in the coming weeks.