Bain & Company is a global management consulting firm that has partnered with OpenAI to help leverage ChatGPT and other OpenAI products in the business domain. Bain & Company’s first target for its new AI-powered workflow is Coca-Cola, though both parties are incredibly vague about what that collaboration might look like.
“We are excited to unleash the next generation of creativity that this rapidly emerging technology offers,” said James Quincey, chairman and CEO of The Coca-Cola Company, in a Bain & Company Press release. “We see opportunities to improve our marketing through cutting-edge AI, along with exploring ways to improve our business operations and capabilities.”