Coca-Cola Creations is a new innovation platform created by Coke to engage younger consumers and revive its product line with unique flavored beverages (via the Beverage Industry). Its first new release is Coca-Cola Starlight, and trying to figure out what it tastes like has the internet going into orbit.
When Coke hinted at Starlight tasting like a campfire, Redditors wondered if it tastes like s’mores, with one suggesting it tastes like “Teddy Grahams and cola.” Of course in true internet fashion, everybody has a different impression of the new beverage. One person tweeted that it tastes like “caramel plum and the feeling you get when you inhale really cold air,” while another wrote that Starlight “tastes like Coke but has an aftertaste of cereal milk.” Another Twitter user thinks the new beverage has notes of cotton candy, while one Redditor commented, “It tastes like floor.” Clearly not everyone is a fan of the mysterious new drink. There have also been conflicting reports of mint flavor and cinnamon spice. Thanks for nothing, internet.
Coca-Cola Starlight will be available for a limited time starting February 21, 2022, in regular and zero sugar. Unless you’re a billionaire tech mogul, trying it may be the only way to explore the taste of outer space.