Ariel is making waves.
The first full trailer promotion The little Mermaid generated more than 108 million global views in its first 24 hours, making it one of the most-watched trailers for any title in Disney’s growing stable of live-action reimaginings, and the biggest since Disney’s live-action games. The Lion King in early 2019, according to the studio. Views include broadcast TV audience and digital.
The little Mermaid the trailer dropped on March 12 during the Academy Awards, where stars Halle Bailey and Melissa McCarthy introduced the spot. Bailey stars as Ariel in the live-action update of the 1989 animated classic, while McCarthy plays the villainous Ursula.
The Lion KingThe first full trailer collected around 130 million views in the spring of 2019. By the way The little Mermaid the trailer crossed the first full spot Aladdinwhich was viewed 106.5 million times. Mermaid also exceeded Maleficent: Mistress of Evil (2019), Mulan (2020) and Cruella (2021).
Directed by Rob Marshall, The little Mermaid opens in theaters on Memorial Day. Oscar winner Alan Menken returns to update his score and write a new song with lyrics by Lin-Manuel Miranda. The film also includes four new songs that are original from the remake.
Javier Bardem, Awkwafina, Jacob Tremblay and Jonah Hauer-King star in the film, which tells the story of a mermaid who wants to join the human world. Bailey, known as one half of R&B duo Chloe x Halle, was cast in July 2019 and the film is her biggest role to date after work including a part in the film. Grown up. He will also be seen in the future Color Purple musical.
Over the past decade, Disney has found success with live-action remakes of its animated classics Beauty and the Beast (2017), Aladdin and The Lion King billion dollars among those clearing worldwide. Future remakes will include it Snow White, Starring Rachel Zegler and will be released in March 2024. Others in the works include e.g Lilo & Stitchand a The Lion King fore part, Mufasa: The Lion Kingdirected by Barry Jenkins.
Immediately following its in-show debut at the Oscars, The little Mermaid was the No. 2 trend on Twitter, where it stayed for most of the night. The trailer also rose to YouTube’s no. 1 for the Globally Trending video.
Disney announced a The little Mermaid teaser trailer last year at D23.