- Kim Kardashian launched her new skincare line, SKKN by Kim, on Tuesday.
- The beauty mogul gave her followers insight into the creative process via her Instagram stories.
- She credited former partner Kanye West with coming up with the design concept and brand name.
Kim Kardashian says Ye, the artist formerly known as Kanye West, played a vital role behind the scenes in the development of her new skincare line.
“The Kardashians” star took to Instagram on Tuesday to celebrate the launch of SKKN by Kim, which retails at $ 575 for the entire nine-product collection. Her latest venture into skincare comes less than a year after she announced the closure of KKW Beauty, the cosmetic business she first started in 2017, Grazia reported.
In an Instagram story showing off the original mood boards she and her team used to brainstorm the new skincare line, which she said consisted of photos of sculptures and pieces from her own home, Kardashian said her “creative process wouldn’t have been complete” without Ye.
“I always give credit where credit is due,” said Kardashian, who filed for divorce from Ye in February 2021. She said the name SKKN by Kim was “actually his idea” as well as the distinct rock-like shapes of the packaging and the font used for the branding.
In follow-up Instagram stories, she said when Ye first saw the initial packaging concepts before he was involved, he said, “This is not it.”
“He was right, packaging is definitely his thing,” she said.
Since announcing their public split in 2021, Ye and Kardashian have spoken out several times about the divorce and their experience of co-parenting their four children, Insider’s Zac Ntim previously reported.
Kardashian, who has been in a relationship with former SNL star Pete Davidson since 2021, responded to an Instagram post shared by Ye about allowing their eldest child, North West, to use TikTok in February, saying: “Divorce is difficult enough on our children. and Kanye’s obsession with trying to control and manipulate our situation so negatively and publicly is only causing further pain for all. “
Later in the post, however, she said she wanted “nothing but a healthy and supportive co-parenting relationship.”
Representatives for SKKN by Kim and Ye did not immediately respond to Insider’s request for comment. Representatives for Kim Kardashian declined to comment.